Misha Sulpovar- Easy Steps To Retain Customers

Loyal customers are at the key of every business’ success—businesses have a 60 to 70% chance of selling to an current customer, while the possibility of selling to a new prospect is only 5 to 20 percent. Keeping customer relationships is no easy task, but if done right, it can help set your company apart from your competition.

Misha Sulpovar is identified as a sharp young product manager in ADP. He is secure working with 'bootstrap' approaches and 'well-funded, well-thought out' approaches. Besides the 'hard' skills, he's a great guy.ADP solutions enabled more than 15 million employees and their in dependents to enroll in medical benefits in the U.S.

Many business owners, however, are not sure how to build strong customer relationships. The process is basically simple if the professional knows some proven methods to employ.

Take these seven steps to effectively strengthen your customer relationships:

 

1. Send greeting cards

Simple actions can go a long way. For the holidays, send cards to your customers to show how grateful you are for them and their business. That one simple act will make your clients feel respected, valued, and, best of all, valued. Taking a few destroys from selling your company to do an un-selfish act will make your clients feel good. 

2. Keep an open line of connection

Research displays that when customers receive multiple methods of communication, they are more likely to remain loyal. And, in many situations, the most effective communications integrate soft sells rather than hard-hitting sales language.

Newsletters, emails, tweets, and Facebook status updates are easy-to-use, appropriate ways for keeping connected and incorporating soft sells. Product quality reports and annual company reports can also keep customers informed. 

3. Know the stages of customer loyalty

• Suspect
• Prospect
• First-time customer
• Repeat customer
• Client
• Advocate

When you know the levels of customer faithfulness, it's simpler to bring people from the suspicious stage all the way to the advocate stage. To achieve that conversion, promoters need to understand how to entice people to convert them into customers while growing the relationship.

Marketers and other business corporation owners can work together to educate the client and build the relationship so that the client is prepared to provide positive word of mouth about the company, becoming a hiring advocate for the business. 

4. Offer customer support

Marketing authorities are prepared to provide businesses the type of customer service that also develops customer relationships. Via blog posts, newsletters, Facebook, Twitter, and an all-encompassing social media marketplace blitz, marketers can provide information, insight, news, advice, and even technical assistance to customers. Those acts establish the company's interest in its customers, making them feel valued and needed by the company. 

5. Ask for clients' views

What better way to make someone feel valued than by asking for his or her opinion and advice? Business owners not only gain much awareness from trusted clients but also build that they respect and value those clients. Businesses can gain insight via surveys, online discussion questions, personal phone calls, and in-person conferences.

By attaining out to customers, you give them a way to become involved and make their voices noticed. They will feel that they are a part of the company, and you will get valuable feedback on what's working and what needs to be changed in your company's marketing methods and business plan.

6. Include current customers in your marketing efforts 

Welcome to the "80/20 rule": 80% of a company's business comes from 20% of its customers. By making a concerted advertising attempt toward current customers, you will have a higher Return on investment on your marketing dollars and will improve your customer relationships. You can use a range of marketing techniques on your customers, including free consultation services and personalized service. 

7. Adapt your business plan

Marketing experts should work with businesses to keep current. One of the best ways to accomplish that is to adapt the business plan as the financial climate and industry tendencies change. Your business plan should be a living, breathing document, not a static manuscript that resides on a bookcase.

Routine time to review and refresh your business plan annually. If you have noticed major changes on the horizon, you may need to routine an additional planning session to address changes.

Be sure to consist of all of the major players at your company in the business plan review. Though the promoting department will play a major role in creating the business plan, other areas of experience, such as Financial and Customer Service, have ideas that need to be heard. Integrating information from all company divisions will ensure that all of your customers' needs are taken into account.